Business Savvy Software

Thanks Andy for the link to David Greer’s article on 11 strategies that will make your company boom.

There are plenty of articles saying the same stuff about surviving a recession, but I really liked some of David’s practical advice.  If it takes a recession to kick-start us into doing these things, then we just have to remember to keep it up when times are better.  Some quotes from David:

On leadership
In crisis situations, leaders often feel the world on their shoulders, especially if you are the entrepreneur or business owner. All those employees. All those customers. You can’t support the whole world. Do you usually go to the gym three times a week? Go five times a week in the crisis. If you don’t have peak physical performance, you can’t have peak work performance. Do you go to yoga once a week?  Go more, both for the physical and mental aspects. Look after yourself, so that you can be there for your families, your friends, your employees, and your customers.

On strategy
The changes in the market have been so large and so fast that pretty much every plan needs to be thrown out the window. It’s time to start with a clean piece of paper and rethink the whole strategic plan for the business. It’s time to reevaluate your positioning, competitors, services, products, strengths, weaknesses, opportunities, and threats.

On customers
Provide outstanding customer service. Treasure and value your customers and let them know you value them. Ask for testimonials and referrals. Word of mouth from your existing customers can be one of the most effective ways to generate leads. Talk to your customers and ask them where they see the most value in your products and services.  Create a customer focus group of your key customers and run webinars with them to get feedback on your product positioning, your quality of service, and future product roadmap direction.

On innovation
Inspire creativity in both product development and in customer interactions. Would a customer be willing to pay for a developer or engineer to work on site as a consultant for a week or month? Being at a customer’s for a length of time is one of the best ways to increase understanding of customer needs.