Eric Sink’s ‘Business of software‘ is an excellent read for techy entrupreneurs who want to be business savvy and covers topics like sales, pricing, marketing, competition, hiring, raising investment, tradeshows and more.
Eric is a software developer who founded SourceGear, the developers of Vault (source control) and Dragnet (issue tracking), which we’ve been using at Calcium Software for sometime and are very impressed with. He was also involved in building the original ‘Internet Explorer’.
If you’re thinking of starting a software company, or you’ve built some software that you need to get to market, have a read of Eric’s articles – or buy his book called ‘Eric Sink on the business of software‘. I wish I had read this a few years ago, so its earned its place in my ‘Top reads’
