mailPrimer – 100% Java, fully extensible SMTP Server
If you’re looking for a reliable, commercial, 100% java SMTP server, that you can extend and customise to your heart’s content – then Calcium Software (www.calcium.co.nz) has a solution for you.
mailPrimer is an SMTP server that has been built from scratch and is sold as an eMarketing service, however, when I say eMarketing – don’t think newsletters and bulk email. While mailPrimer is fully capable of managing your recipient database, sending bulk mail, managing bounces etc – the primary use is to send your daily email.
This is how it works. You change your mail server’s smart-host to relay all mail through the mailPrimer servers. The mailPrimer SMTP server takes the email and breaks it down to bare-bones, then stores it in a SQL Server or My SQL database (or anything else because it uses hibernate). Another java service then polls the database, rebuilds the email and delivers it.
Because every business has different email requirements (trust me – they do!), mailPrimer has been built as a rules engine and everything it does to an email is controlled by rules.
Rules can be created for the server, account, sender, recipient, group of users etc and can be set to match the subject, body, headers, sender, recipient, recipient’s email client etc.
mailPrimer currently has 45 rules – doing everything from cleaning mhtml – automatically embedding images, changing the sender’s email domain, applying an html template, adding tracking etc and the rules are all database driven, so you can build your own rules by implementing a very simple API.
Rules are applied during pre-processing and post-processing, so it is fully flexible and very powerful. mailPrimer is also designed to run on multiple servers with a shared database. Each server is capable of delivering about 200 emails per minute – which is fairly slow – but it is doing a heck of a lot more than most SMTP servers!
mailPrimer has a ton of features built in – such as address validation before accepting emails (to avoid those nasty misdirected bounces) and also keeps its own global database of goodies so that it can apply the sender’s rules, but also consider the recipient’s preferences and capabilities.
If you’re interested in mailPrimer as a marketing solution – send an email to sales@mailprimer.com – but if you’re looking for a solid, commercially built and tested SMTP server that will allow you to really look good in front of your technical and marketing directors, then contact Calcium’s CEO Gael de Kerdanet (gael@calcium.co.nz).
mailPrimer is really leading the world with email marketing – and is another great example of an NZ software company going global.